Soapbox Science 2025

Soapbox: Did you choose a scientific career or did the scientific career choose you? Can you tell us about your journey into the world of science and what inspired you to pursue your particular field?

Daniela Moirano: I would definitely say that my scientific career chose me. Although I’ve considered doing a PhD after my master’s, I had the urgent need to go and work in industry; first, because everyone else was pursuing this career path, and second, because I wanted to earn money. So, I started working as a Junior Consultant in market research. Quite soon I realized that I didn’t fit well in this environment and that I should follow my inner call to do a PhD.

Fun fact: after my bachelor’s, I made a joke and asked my dad for a car as a reward for successfully completing my studies. He answered (not knowing that I would ever do a PhD) that I would get a car in case I graduated with a PhD. Well, here we go… 🙂

Soapbox: What misconceptions do you think people often have about scientists, and how do you aim to change those perceptions?

Daniela: Many people think scientists are socially isolated, rigid, or only concerned with abstract theories that don’t impact daily life. In reality, however, science is collaborative, creative, and connected to solving real-world problems. I aim to change these perceptions by engaging in science communication and events, such as Soapbox Science, to show the excitement and teamwork behind scientific breakthroughs. Apart from that, I aim to have a real-world impact with my research on sustainable consumption.

Soapbox: How do you think diversity and inclusion in the scientific community contribute to innovation and progress?

Daniela: Diversity in science is essential for innovation, as it brings together different perspectives, experiences and skills. Inclusive and diverse teams challenge assumptions,
ask new questions, and drive discoveries that are more applicable to a wide range of people. Ensuring diverse voices in science strengthens research quality and societal impact.

Soapbox: What attracted you to Soapbox Science in the first place? Sum up your expectation of the Soapbox Event in three words.

Daniela: Exchange, Engagement, Curiosity.

Soapbox: What advice would you give to someone interested in pursuing a career in science, particularly young women who may be hesitant to enter the field?

Daniela: First, believe in your curiosity and your abilities – science needs diverse thinkers. Seek mentors, join supportive communities, and don’t be afraid to ask questions. Challenges exist, but resilience, confidence, and a strong support network will help you navigate them. Science is for everyone, and your contributions can make a difference.

Soapbox: What is your day-to-day scientific-superpower and how does it help you with your work?

Daniela: My day-to-day scientific superpower is resilience – the ability to push forward despite setbacks, learn from failures, experiment and refine ideas even when results don’t go as expected. This helps me stay motivated and push the boundaries of knowledge. A second superpower I am currently working on is patience – understanding that science is a long-term process and everything takes time.